Product Taxonomy

Definition

Product taxonomy is the classification system used to organize products based on shared characteristics. It creates a logical hierarchy, typically starting with broad categories and drilling down into more specific subcategories, making products easier to find and manage.

Why It's Important for E-commerce

A well-defined taxonomy is crucial for website navigation, faceted search, and product recommendations. It helps customers easily find products, improves SEO by structuring content logically, and enables better reporting and analytics.

Examples

• Clothing > Menswear > Shirts > Casual Shirts
• Electronics > Computers > Laptops > Gaming Laptops
• Home Goods > Kitchen > Cookware > Frying Pans

How WISEPIM Helps

• **Flexible Structure:** Easily create and manage complex, multi-level taxonomies.
• **Bulk Categorization:** Assign products to categories quickly using rules or bulk actions.
• **Channel-Specific Taxonomies:** Adapt your internal taxonomy to match the requirements of different sales channels (e.g., Amazon, Google Shopping).
• **Improved Navigation:** Provides the foundation for intuitive website navigation and filtering.
• **Enhanced Data Governance:** Ensures products are consistently organized across the system.

Related Terms

Also Known As