View the latest updates

WISEPIM is bringing magic to product information management.

Imagine a world where product data management isn't just painless—it's downright magical. We've built a revolutionary system that transforms tedious tasks into effortless workflows, saving you precious time and banishing frustration.
Get Started
wisepim.com

Meet the visionaries behind WISEPIM

E-commerce experts with a unique perspective. For over 15 years, we've been the behind-the-scenes heroes, crafting custom solutions for countless e-commerce companies. Through this journey, we've gained a deep understanding of the challenges faced by online retailers. We've heard the frustrations of managing product data across multiple platforms. We've seen the struggle of updating thousands of product descriptions, and witnessed the daunting task of expanding into new languages or markets. These pain points, shared by our clients time and time again, became our call to action.

WISEPIM founders

That's why we
created WISEPIM.

We're not just building software; we're engineering a solution to problems we've observed and solved repeatedly over the years. Our AI-powered system transforms what once took weeks into a matter of seconds and a few clicks.

From seamless product imports to automatic AI enhancements and effortless multi-platform syncing, WISEPIM is the magic wand E-commerce has been waiting for.

The people behind WISEPIM!

Meet our team.

Our mission is to revolutionize product information management through artificial intelligence, enabling businesses of all sizes to effortlessly organize, translate, enrich, and optimize their product data on a large scale.

avatar

Msc. Pieter van den Bosch

Co-Founder & CEO
I have over 15 years of e-commerce and entrepreneurial experience, driven by a passion for tech innovation and software development. With a background in business engineering, I stay hands-on in development while shaping the vision for the future.

Currently focused on supplier integrations and leading our AI platform, I'm excited to build alongside our customers.
avatar

Diego Nijboer

Co-Founder & CTO
Driving innovation in AI-powered automation and tech architecture. Skilled in frontend and backend technologies.

I focus on building scalable solutions while shaping the business vision and pushing the boundaries of what's possible.
avatar

Msc. Paul van den Bosch

Co-Founder & COO
I focus on driving quality and growth while maintaining strong customer relationships.

With an eye on long-term goals and efficient use of resources, I ensure smooth operations.
avatar

Lars Vonk

Senior Developer
I'm a versatile developer with experience at organizations like ING, SVB, and SPAR. I've worked as a full-stack developer, data engineer, and product owner, always maintaining high-quality standards and using the latest technologies.

I enjoy getting experience in different areas to solve a variety of challenges and offer quality solutions.

Serhi

Dev Ops
I am responsible for integrating new connectors and also maintaining the WISEPIM platform.

I love to work with new technologies and specialize in the backend development. In my spare time I like to travel.
avatar

BEng. Jan van den Bosch

Legal Advisor & Consultant
I advise the team regarding negotiations and legal issues.

I have worked for big corporations such as Philips as a Business Manager and product owner. I advise the team on corporate issues and strategies.

Industry Leaders & Visionaries

Advisors & Industry Experts

We are fortunate to be guided by world-class experts in Business, AI, E-commerce, and enterprise software, whose insights and mentorship help shape the future of product information management.

avatar

Martijn Smelt

Business Strategy & Growth Advisor
International commercial executive and founder of Smelt& with over 25 years of experience in business growth, strategic partnerships, and organizational development.

Specializes in helping companies unlock their potential through strategic partnerships, commercial strategy, and digital transformation. Former CMO at TP Vision Europe B.V. (Philips TV & Sound) and advisor to multiple scale-ups.
avatar

Ortwin Verreck

GTM & Sales Strategy Advisor
Seasoned C-level operator and investor with 30+ years scaling digital and SaaS businesses across Europe. Founded and exited one of the Netherlands' largest digital agency groups (OrangeValley Group).

Helps WISEPIM translate ambition into traction, enterprise value, GTM strategy, and accelerating revenue through strategic partnerships. Focuses on ICP definition, competitive positioning, and turning complex deals into repeatable sales motions.
avatar

Ronny Roeller

AI & Product Strategy Advisor
Cofounder & CTO of NEXT Technologies, pioneering AI-powered product discovery solutions. Former CTO at Fredhopper, leading enterprise search and merchandising software for e-commerce.

Brings deep expertise in artificial intelligence, product management, and business strategy, helping companies build better products and accelerate time to market.
avatar

Ruben van Pelt

Leadership & Personal Development Advisor
Founder of Dobbi, speaker, and mentor at Startupbootcamp and Rockstart. Passionate about helping entrepreneurs and leaders unlock their full potential through mindset development and strategic coaching.

Combines entrepreneurial success with deep expertise in leadership, personal growth, and business transformation, helping teams and individuals achieve sustainable growth while maintaining balance.
avatar

Peter van Asseldonk

Digital Innovation & Strategy Advisor
Senior Business Consultant with over 20 years of experience in digital innovation and transformation. Mentor at Startupbootcamp, focusing on technology innovations including AI, IoT, and digital transformation.

Brings a lot of expertise in business strategy, enterprise architecture, and innovation management, helping companies navigate their digital journey and implement cutting-edge solutions.
avatar

Adrian Alexandru

Startupbootcamp AI Program Director
Program Director at Startupbootcamp and Senior Innovation Manager with extensive experience in scaling startups and corporate innovation. Former Head of Growth for multiple successful tech companies.

Specializes in growth strategies, digital marketing, and helping startups scale internationally. Has worked with major brands including Coca-Cola, Heineken, and Philips.
avatar

Emily You

Sales Coach
Sales Coach with over a decade of experience at Salesforce.com, Pointpal, Lumesse, and Tableau Software.

Former APAC Sales Trainer who helps SDRs, BDRs, and AEs exceed quotas through personalized, strength-based coaching that builds both skills and confidence. Combines proven sales methodology with real-world expertise in established and greenfield markets.

Backed by

Startupbootcamp Logo

Improve your product data quality.
Get more sales.

Calculate Your ROIBook a Demo