Attribute Mapping

Definition

Attribute mapping is the crucial process of defining relationships between data fields (attributes) in a source system (e.g., an e-commerce platform, supplier file, ERP) and the corresponding attributes within your Product Information Management (PIM) system. It essentially tells the PIM where to place incoming data or where to send outgoing data.

Why It's Important for E-commerce

Accurate attribute mapping is fundamental for e-commerce success. It ensures that product data like names, descriptions, prices, sizes, and colors appear correctly on your webshop after syncing from the PIM. Incorrect mapping leads to missing information, data appearing in the wrong fields, poor filtering/search experiences for customers, and potential integration failures.

Examples

• Mapping the 'product_title' field from Shopify to the 'Name' attribute in WISEPIM.
• Connecting the 'EAN' column in a supplier CSV file to the 'GTIN' attribute in WISEPIM.
• Linking the 'body_html' field from Magento to the 'Long Description' attribute in WISEPIM.

How WISEPIM Helps

• **Reduces Setup Time:** Intuitive drag-and-drop interface makes mapping visual and fast, eliminating complex spreadsheet work.
• **Minimizes Errors:** Visual confirmation reduces mistakes common with manual mapping, ensuring data accuracy on your store.
• **Increases Flexibility:** Easily map standard and custom attributes, handling diverse data from suppliers or various e-commerce platforms.
• **Speeds Up Integration:** Pre-built mapping suggestions for connected platforms (Shopify, Magento, etc.) accelerate the integration process.
• **Improves Data Consistency:** Ensures data lands in the correct fields every time, maintaining standardization across your catalog.

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