How Sweden's Leading Adult Wellness Company Translated 7000+ products in One Weekend with WISEPIM
Snusk is Sweden's premier online wellness and intimacy retailer, offering a comprehensive catalog of personal care and lifestyle products. As the market leader in their segment, they maintain an extensive inventory of premium brands focused on personal wellness, self-care, and relationship enhancement.
The Challenge
Inconsistent product information from 50+ international suppliers in multiple formats and languages
Need for culturally-appropriate Swedish translations that maintained brand sophistication while navigating sensitive product categories
Rapid inventory turnover requiring immediate product launches to capture market demand
Manual processing creating unsustainable operational overhead
Snusk's growth was severely constrained by their product information management process. With new products arriving weekly from global suppliers, each requiring data standardization, translation, and optimization, the company faced an impossible choice: delay product launches or compromise on content quality.
Business Impact
The inefficient product information workflow created cascading effects:
- Revenue Loss: 3-4 week delays in launching new products, missing peak demand windows
- Conversion Rate Suppression: Poor product descriptions leading to abandoned carts and elevated return rates
- Competitive Disadvantage: Competitors launching products faster with better-localized content
- Operational Strain: Marketing team spending 60% of time on data management rather than strategic initiatives
Previous Attempts
Previous solution attempts highlighted the complexity of their requirements:
- In-house Development: Considered hiring dedicated developers but would still require translation services and ongoing maintenance
- Generic Translation Tools: Google Translate produced inappropriate and unprofessional translations that damaged brand perception
- Traditional AI Platforms: Mainstream AI tools rejected their content due to category restrictions, leaving them without automation options
- Manual Translation Agencies: Quote-based services were prohibitively expensive and slow, with 2-3 week turnaround times
The Solution
WISEPIM provided a comprehensive solution addressing each pain point:
Advanced Data Mapping Engine
- Automated ingestion of supplier feeds in any format (CSV, XML, JSON, Excel)
- Intelligent attribute mapping with drag-and-drop visual interface
- Custom field creation for Sweden-specific requirements
Specialized AI Translation & Enrichment
- Category-agnostic AI without content restrictions
- Context-aware translation maintaining brand voice and cultural appropriateness
- SEO-optimized Swedish product descriptions focusing on lifestyle benefits
Automation Workflow Builder
- Scheduled imports from multiple supplier feeds
- Automatic detection of new products and updates
- One-click publishing to their e-commerce platform
Brand-Aligned Content Generation
- Custom prompt library capturing Snusk's premium positioning
- Consistent tone across all product categories
- Compliance with Swedish consumer protection requirements
Implementation Timeline
- Day 1-2: Initial setup and supplier feed integration
- Day 3-4: Custom prompt development and brand voice calibration
- Day 5: Bulk processing of existing 7,000+ product catalog
After feedback of specific automation wishes, we developed our Automation Builder and made sure it aligns with what they need. We're now setting that up in collaboration with them.
The Results
Measurable Impact
Additional Benefits
Strategic Refocus: Marketing team redirected to customer acquisition and retention initiatives
Competitive Advantage: First-mover advantage on new product launches
Brand Consistency: Unified voice across entire product catalog
Scalability: Prepared for international expansion with multi-language capability
"What seemed like an impossible challenge, managing thousands of products from dozens of suppliers in multiple languages, has become completely automated. WISEPIM didn't only solve our translation problem; it completely changed our entire product management workflow. We're now launching products the same day we receive them from suppliers, with better content than we ever produced manually."
John
Head of Customer Success
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