AI Copywriting Explained: Your PIM Sidekick

Managing product information can feel overwhelming. You have countless products, each requiring compelling descriptions that drive sales. And if you're selling internationally, the multilingual aspect adds another layer of complexity. It's a significant challenge.

But there's a solution: AI-powered Product Information Management (PIM), and specifically, WISEPIM.

We've developed WISEPIM to go beyond traditional PIM systems. Our AI understands the challenges of product data and streamlines the process, making it faster and more efficient.

What is AI-Powered PIM Copywriting?

WISEPIM is your AI assistant for product content. It automatically generates product copy – descriptions, titles, meta descriptions, and even translations – using the information you provide. This eliminates the struggle of creating unique descriptions for similar products, like distinguishing between multiple black t-shirts in your catalog.

We are highlighting how an AI-Powered PIM, specifically WISEPIM, simplifies copywriting.

For instance, if you input "Hiking Boots, Men's, Size 10, Brown, Waterproof," WISEPIM won't just list the features. It might create: "Conquer any trail with these rugged brown hiking boots. Waterproof and built for comfort, these size 10 men's boots will keep your feet dry and supported, mile after adventurous mile." Notice the enhanced engagement.

You can also specify a tone – "funny," "formal," "adventurous," or any style that aligns with your brand.

How Does This AI Work?

WISEPIM is trained on a vast dataset of product information, e-commerce best practices, and language that boosts conversions. It's like having a team of expert copywriters, SEO specialists, and translators, all combined into one efficient AI.

It functions similarly to a highly knowledgeable intern who has absorbed a massive amount of product description data. However, WISEPIM relies on your input to understand your specific products and brand. The quality of the information you provide directly impacts the quality of the output.

How to Use WISEPIM for Product Copywriting

The steps are straightforward:

1. Choose Your Content

Decide what type of product copy you need: new product descriptions, translations, or meta descriptions for search engines.

2. Provide Product Details

Input the core details about your product. Your existing product data, even if it's not perfect, is a valuable starting point.

For example, if you're selling a "Super Speedy Blender, 1000W, Red, 6 Speeds," WISEPIM might generate:

• "Unleash your inner smoothie master with the Super Speedy Blender! This 1000W powerhouse in vibrant red crushes ice and whips up delicious creations in seconds. With 6 speeds, you're in complete control."
• "Say goodbye to chunky smoothies! The Super Speedy Blender's 1000W motor and 6 speed settings make blending a breeze. Its eye-catching red design adds a pop of color to your kitchen."
• "Tired of weak blenders. Look no further, with the new Super Speedy Blender. With 1000W and 6 Speed settings you can blend anything."

3. Refine the Output

Fine-tune the AI's output by specifying your target audience (e.g., experienced chefs or busy parents), desired tone of voice (e.g., playful or professional), and any specific SEO keywords.

For example, adding information such as; Brand: Kitchen King, Target: Busy parents that enjoy cooking. Tone: Playful, with a focus on time saving.This information can be used to generate:

• No More Excuses for Chunky Smoothies, Mom and Dad!
• Kitchen King's Guide to Conquering Mealtime Chaos
• From Frozen Fruit to Perfect Smoothies, Done before the kids have time to complain.
• This blender can make sure you get things done, before the kids notice you are in the kitchen.

4. Generate, Review, and Publish

WISEPIM generates your product content based on your inputs. Review the results, make any necessary adjustments, and publish. This process saves time and increases your chances of converting browsers into buyers.

How Can WISEPIM Help with Product Copywriting?

Copywriting for a large product catalog presents unique challenges. Here's how WISEPIM offers solutions:

The Traditional Approach: A Copywriting Challenge

Consider these common obstacles:

Information Gaps

Writing about unfamiliar products requires extensive research to understand technical specifications and customer needs.

Writer's Block

Creating the 50th description for a slightly different version of the same item can lead to repetitive and uninspired content.

Maintaining Brand Voice

Consistently matching your brand's voice – whether formal or casual – is a continuous balancing act.

Platform Variations

Different e-commerce platforms have varying requirements for character limits and formatting.

SEO Integration

Incorporating relevant keywords without sounding robotic, while maintaining engaging and persuasive copy, is a complex task.

This is where WISEPIM excels.

The WISEPIM Solution: Streamlined Copywriting

Focus on Key Benefits

WISEPIM eliminates tedious research. You provide the basic product data, and it highlights the key benefits and features that resonate with customers.

Brand Consistency

WISEPIM ensures your brand voice remains consistent acrossallproduct content, avoiding accidental tone shifts or stylistic inconsistencies.

Integrated SEO

WISEPIM intelligently incorporates your target keywords, improving search engine visibility without compromising readability.

Overcoming Writer's Block

WISEPIM generates multiple variations of product descriptions, helping you find the ideal angle for each item. It also suggests options for similar products, ensuring unique descriptions.

Real-World WISEPIM Success

A Dutch e-commerce company selling garden gnomes faced a challenge. They had hundreds of gnomes with slight variations in hats, poses, and expressions.

• The Problem: Writing unique, engaging descriptions for each gnome was time-consuming. They also wanted to expand into the German market, requiring translation.
• The WISEPIM Solution: They input their existing gnome data, specified a "whimsical and fun" tone, and added relevant keywords for both Dutch and German.
• The Result: WISEPIM generated unique, engaging descriptions for each gnome,in both languages. Conversion rates increased, returns decreased, and the marketing team could focus on marketing rather than writing descriptions.

Use Cases of PIM Copywriting

Here are specific areas where WISEPIM can be beneficial:

Blog Posts

Blogs enhance SEO and establish your brand, but writing them requires time. By providing information and details, WISEPIM can suggest blog options.

Product Descriptions

WISEPIM generates compelling descriptions that highlight unique features and benefits, even for similar products.

AI copywriters can create a variety of product descriptions to choose from.

Advertising Copy

Crafting attention-grabbing ad copy is essential. WISEPIM helps generate headlines and descriptions that stand out.

Social Media Copy

WISEPIM can create engaging captions for your social media posts, optimized for different platforms.

Making WISEPIM Work Effectively

To maximize WISEPIM's benefits:

• Provide Detailed Information: The more information you provide, the better the results. Add as much information as you can in our Knowledge Library.
• Define the Tone: Experiment with different tones of voice in our Prompt Library to find what resonates with your audience.
• Human Review: Always review and edit the AI-generated copy. WISEPIM is an assistant, not a replacement for human oversight.

Will AI Replace Human Copywriters?

WISEPIM is a powerful tool, but it's designed to collaborate with, not replace, human copywriters. It handles repetitive tasks, allowing copywriters to focus on higher-level strategy, creative brainstorming, and refining the AI's output.

It's a partnership. You bring human expertise, and WISEPIM provides AI-powered efficiency. Together, you create exceptional product content.

Ready to streamline your product data management and leverage the power of AI? WISEPIM is here to help. Discover how easy PIM can be.